2001年，Rebecca限量设计的五款单品中有一款“我❤纽约”T恤登上脱口秀节目《The Tonight Show》，并一夜成名。
2005年，Rebecca设计出第一款手袋，并将其命名为“Morning After Bag”，亦称“M.A.B.”。这款标志性手袋开启了Rebecca作为一名手袋设计师的职业生涯，并成为她日后推出“都市浪漫”主题设计的灵感之源。在Rebecca的哥哥、公司首席执行官兼联合创始人Uri Minkoff的带领下，公司涉猎社交媒体营销并成为业界翘楚，这为Rebecca创造了更大的成功。
Today, Rebecca Minkoff is a global brand with a wide range of apparel, handbags, footwear, jewelry and accessories (including tech) as well as men’s accessories under the label Uri Minkoff. In the spring of 2017, Rebecca Minkoff Watches was launched, reimagining the category through their decidedly downtown, Rock and Roll roots. Uri Minkoff also introduced its own distinct line of menswear timepieces.
The brand has four domestic retail stores, nine international locations, and is distributed in over 900 stores worldwide. In 2011, Rebecca won industry recognition when she was awarded the Breakthrough Designer Award from the Accessories Council. She is an active member of the CFDA and supports multiple philanthropies including Jessica Seinfeld’s non-profit, Baby Buggy. In August of 2017, she was announced as a member of the first-ever New York State Council on Women and Girls, in the company of other female industry leaders including Refinery29 founder Christene Barberich, SoulCycle CEO Melanie Whelan and Deloitte CEO Cathy Engelbert.